Ok not everyone is a massive Apple geek like me, but a lot of you are music geeks and have a passion for it!
On June 8th Apple unveiled the imaginatively named Apple Music, they are calling it a revolutionary streaming service and app! How revolutionary can a streaming service get these days?
Of course many of you (including me) use a streaming service for their music be it Deezer, which I get free with my EE account or Spotify which the later has certainly been leading the way in bringing streaming content to the masses! Apple though, I guess has one big game changer, it bargaining power with record companies thanks to the successful iTunes!
The new service from Apple Music is reportedly going to put the full catalog at your control and will also becoming to Android!.
Like current streaming services you will be able to control music from your own iTunes library or from the Apple Music catalog with over a reported 30 million songs.
Again not revolutionary as such but Apple has hired some musicexperts from around the world dedicated to creating the perfect playlists based on your preferences, and they become better curators the more you listen. They are call this the “For You” section of Apple Music with its aim to provide you a "Fresh Mix" of albums, new releases and playlists, which have been personalized just for you.
This is the bit that I do like the sound of but will probably rarely use and that is the Siri functionality
Siri® is also dedicated to helping you enjoy great music and have fun with Apple Music. Ask Siri to, “Play me the best songs from 1994,” “Play the best FKA twigs song,” or “What was the number one song in February 2011?”
Apple Music Radio
Something different which none of the other streaming services have done (as far as I am aware) is a proper radio station. Apple Music Radio or Beats1 as it will be called will be Apple's first ever radio station will be dedicated entirely to music and music culture, Beats1 will broadcast live to over 100 countries.
Beats 1 is a 24-hour listening experience led by ex Radio 1 DJ Zane Lowe, who moved to Los Angeles where he will broadcast from, some shows will also be broadcast from New York and London.
Ebro Darden from us station Hot97 will be in New York and Julie Adenuga, of Rinse FM will be in London. It will be different from conventional radio as listeners around the globe will hear the same content at the same time! There is also going to be guest hosts as well as exclusive interviews! Will be interesting to see what impact this has on domestic Radio especially!
Apple Music Connect
Both Spotify and Deezer and probably others do something similar, but Apple are saying that artists and fans will have an incredible way to connect through this part of the app! Artists (more likely to be their management! Sorry if this shocks anyone) can share lyrics, backstage photos, videos or even release their latest song directly to fans directly from their iPhone. Sounding like one step away from a social network fans will be able to comment, like and share to other social networks! When you comment they are also saying that the artists can respond directly to you......hmmmm!
I seriously think this could be the big trigger for streaming to really take off now, and artists that don't engage with it currently will soon loose out! Could this be the final nail in the coffin for CD's!
This will all go live on 30th June, they have yet to release the pricing for this in the UK however other sites have put the prices at about £7.99 per month or £10.99 per month for family subscription (upto 6 users), but regardless first 3 months will be free!
Either way it will be interesting to see what impact this has on the music industry as a whole!